October 5 And youll learn from the top marketing and product management minds in the world. Steven is a Product Manager at Palo Alto Networks, an industry-leading cybersecurity provider. Module 17: Overview of Data Analytics Tools for Product Managers. Additionally, identify the hidden benefits of impactful written communications, running efficient meetings and dealing with difficult situations. at 12:00 AM, October 20 He is a frequent contributor to publications such as Fortune, Forbes, and Financial Times.
No. Learners can expect to dedicate 15-20 hours per week to watch videos, complete assignments and participate in discussions. - McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation. at 12:00 AM, October 5 Learn how to develop the growth hacker mindset, skills, strategies, process and best practices. February 15 Learn More. Are any of the sessions delivered in real time (live)? Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. Mohanbir Sawhney Executive Education offers only non-degree programs and each participant receives a certificate of completion at the end of the program. How much time is allocated to complete assignments? Get an overview of the product launch and Go-to-Market Strategy (GTM), Elements of GTM Strategy, product positioning and messaging and product launch planning. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications.
Demand for product managers who can align all the stakeholders involved in launching or enhancing a product while also providing a strategic vision is high. Conduct a road-mapping exercise for an innovative new product in the medical supplies industry that promotes medication adherence. Understand the economics of a SaaS business (CLV, CAC, MRR, MRR Expansion, Churn); learn about analyses such as Net Present Value (NPV), Internal Rate of Return (IRR), and Product Profitability; and explore approaches to product pricing. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor or by calling +315-538-6867. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kelloggs standard of quality. The program culminates with a capstone project, bringing together all of the key concepts from the program. You will put your learning into action through weekly activities, customized assignments and quizzes, discussion boards and faculty engagement. Module 1 Understanding Product Strategy. Module 1: Introduction to Product Management. at 12:00 AM, End: Accelerate your growth: build an outcome-based partnership between Kellogg and your organization. Reach out to the program leader to discuss any challenges you may have in completing assignments. Professional Certificate in Product Management: Women's Cohort - 6 months, online. Learn how to manage different relationships as a product manager. His global experience has given him a unique and open perspective in business working in developed and underdeveloped regions.
), principles of Scrum/Agile team structures, Scaled Agile Framework (SAFe 5.0) and transitioning to Agile. PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery. Additionally, this module will cover an overview of popular platforms and tool providers, such as RStudio and KNIME. at 12:00 AM, December 15
McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation, Steven Benario
Explore the principles of Agile development, Agile methodologies (Scrum, Kanban, etc. 
October 25
Please contact us by calling 847-467-6018 or email us at execedonline@kellogg.northwestern.edu.
October 20
No. Changes in technical requirements for product managers in recent years have led to qualified women product managers being less likely to seek product management roles. This is an online program in which a topic module is introduced each week and the learner is expected to watch the video lectures, participate in the live webinars, complete the exercises/activities and take the mastery quiz at the end of each week to progress to the subsequent weeks topic. Executives with strategy functions, but also those from marketing, sales, finance, operations; consultants, Business managers and leaders who are materially involved at any point in a product's lifecycle, Those who may be directly responsible for product or portfolio strategy, or who play a more indirect role such as in sales, marketing, operations, finance, or R&D, Professionals at companies who are focused on using technology as a competitive differentiator, even if your vertical market isn't 'tech', Professionals wanting to take on a more formal product management role, Develop a strategic mindset that anchors product strategy as the pathway to growth, Manage partner ecosystems and learn how to create win-win partnerships, Analyze new product opportunities to arrive at go or no-go conclusions efficiently, Develop a go-to-market strategy using the 7-Elements Framework, Create buyer personas, positioning, and messaging based on proprietary tools from the Kellogg School of Management, Learn from real-world custom case studies and examples based on the facultys own consulting experience with top tech firms such as Microsoft, AT&T, Salesforce.com and Facebook, Product strategy in professional services companies, Principles of agile development and scrum, Understanding personas, positioning, and messaging, Develop and execute the go-to-market plan, Defining, evolving, and creating the 'whole offer', Designing partnerships for different company sizes, Increasing share of wallet, share of market, and size of market, Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone), The latest version of your preferred browser to access our learning platform (Chrome and Firefox are preferred for accessing Canvas), Microsoft Office and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts, Additional software and resources may be required for certain programs this will be communicated upon registration and/or at the beginning of the program, PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery. Accelerate your growth: build an outcome-based partnership between Kellogg and your organization. While the modules do not close, access to assignments is closed each week. at 12:00 AM, End:
His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall Street Journal best-seller list. Learn the definition and importance of business product telemetry, human factors research, etc. ), Scrum/Agile team structures, and Scaled Agile Framework (SAFe 5.0), and learn about transitioning to Agile. Kellogg program leaders will review assignments, discussions and exercises to determine participants understanding of the material. This program is also offered in Simplified Chinese and Spanish. Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments. Since 2014, Steven has shared his knowledge and expertise through coaching and teaching product managers in a variety of settings. market (SOM) for a specific business scenario, Analyze the steps of a business case analysis, Understand the impact of downward and upward line extensions, Determine the best business model for your product or service, Understand user experience (UX) vs user interface (UI) roles and characteristics, Assess a product's feasibility, viability, and desirability, Create a wireframe for a product and define the Five S's, Describe the key components of the Agile method of product development, Define the principles of Agile development and Agile methodologies, Understand the principles of scrum and utilize the SAFe 5.0, Utilize product planning tools to develop a product roadmap, Describe the required components of a product roadmap, Articulate how to link business strategy to product development, Understand the concept of prototyping and its importance, Choose the best route to market by analyzing your audiences, Define the primary value proposition for a product, Discuss best practices for product launches, Differentiate between internal and external communication skills, Learn how to communicate effectively, run productive meetings, and deal with difficult situations as There will be 2-3 live sessions, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. Learn the fundamentals of UX, conceptual, interaction, and virtual design, and the design sprint.
The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. A distinctive cross-disciplinary approach puts the Kellogg advantage to work for you. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kelloggs standard of quality. Executive Education offers only non-degree programs and participants who meet the requirements receive a certificate of completion at the end of the program. What methods will be used for grading and evaluations? Module 4: Product Discovery and Requirements Definition. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Kellogg. No. Evaluate new opportunities based on the jobs-to-be-done framework. (PLEASE NOTE: We do not provide reports of assessments, or transcripts, since this is a non-degree program.). His #1 approach for getting user feedback: Can we just ask them? Steven lives in New York and travels voraciously. This certificate does not count as credit toward a degree. What are the requirements for accessing the program? Reach out to the program leader to discuss any challenges you may have in completing assignments. 15-20 hours per week, US$6,950 at 12:00 AM, January 10
- Founder, Just Not Sorry; Digital Product Educator; former SVP of Product Strategy, ProduxLabs, Tamara Sanderson
This program will equip you to think like the CEO of your product or service, all in a flexible, online format. Additionally, identify the hidden benefits of impactful written communications, and learn how to run efficient meetings and deal with difficult situations. Module 13: Managing the Partner Ecosystem. How much time is allocated to complete assignments? Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. This certificate does not count as credit toward a degree. Please contact us by calling 847-467-6018 or email us at execedonline@kellogg.northwestern.edu. Participants will need the following to access the Professional Certificate in Product Management program: Yes. The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. Participants will need the following to access the Professional Certificate in Product Management - For Women program: PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery, Yes. Learners can expect to dedicate 4-6 hours per week to watch videos, complete assignments and participate in discussions. This digital certificate can be shared with colleagues and posted on LinkedIn.
Rafael is a graduate of Syracuse University with a BA in economics; he's also a graduate of Stanford's one year business program -LEAD. Learn from our esteemed faculty in a rich, interactive digital environment, and equip yourself for a new, dynamic business landscape. The number of jobs requiring product management as a skill in the US in 2021, The average annual salary for product managers in the US in 2021, The percentage of product managers that report directly to the board. This digital certificate can be shared with colleagues and posted on LinkedIn. Learners can expect to dedicate 15-20 hours per week to watch videos, complete assignments and participate in discussions. What are the requirements for accessing the program? Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation. Address the definition and creation of the "whole offer" the Make, Buy, or Ally decisions. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. Address the definition and creation of the "whole offer" the Make, Buy, or Ally decisions.
Learn the definitions and fundamentals of analytics and artificial intelligence/machine learning (AI/ML) along with AI/ML platforms, tools, and types of analyticsdescriptive, predictive, and prescriptive. Who is Emeritus and what is their relationship with Kellogg Executive Education? Gain experience in product management tools and methodologies including project management, A/B testing (Optimizely), and analytics (Google Analytics). at 12:00 AM, End:
Accessibility. Click here to know more, Fixed repayment, interest-only repayment, and deferred payment options available. Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta, and a Bachelors degree in Electrical Engineering from the Indian Institute of Technology, Delhi. As you consider all the different directions your career could turn, Kellogg Executive Education wants to help you make an honest evaluation of the optionsand the skills that will deliver the most commercial impact for employers. Does the program offer community engagement for learners? We offer flexible and transparent payment options through our partnersClimb Credit, Sallie Mae, and Ascent Funding. In this final module, you will complete and submit the capstone project: creating a product management plan for developing a product and taking it to market. Learn how to create a discovery hypothesis, measure product-market fit, apply the MVP framework (user stories, epics, and themes), and address the Agile requirements document. August 2
Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. Through his career, he has developed a specialty in leading machine learning and artificial intelligence products. Professional Certificate in Product Management. There will be live webinars, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. Manage strategic partnerships and strategies for ecosystem development and growth. March 15
Your learning experience will consist of frameworks delivered via video lectures, live webinars, real world examples and case studies, application of frameworks through weekly activities, customized assignments and quizzes, discussion boards, and faculty engagement. 
Could a learner choose to opt out of some topics? This digital certificate can be shared with colleagues and posted on LinkedIn. View the program page in Simplified Chinese and view the program page in Spanish. Link business strategy to product development using roadmaps and product portfolio management, and learn how to use roadmapping tools. All live sessions are recorded for later viewing. Receive an overview of internal and external communication, discover the fundamentals of storytelling, and learn to give effective product presentations and demos.
Who is Emeritus and what is their relationship with Kellogg Executive Education?
Mid- to senior-level executives and individual contributors who contribute to product strategy. Our Learning Facilitators are industry experts who bring their insights to the course experience through live office hour sessions and personalized support. and product sunsetting. Each module is opened weekly, allowing a flexible but structured approach to learning, with quizzes/assessments delivered at the modules conclusion. Learn from our esteemed faculty in a rich, interactive digital environment, and equip yourself for a new, dynamic business landscape. Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution? 
She has worked with countless companies and organizations to set strong strategies for growth and specializes in B2B SaaS. Flexible Payment OptionsMonthly payments as low as US$1,092.Choose to pay in two, three, or six monthly installments for higher flexibility Click here to learn more. Professor Sawhneys research has been published in leading journals such as California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. Specifically, this module will address relationships between the product manager and the engineering team, sales organizations, customers, and executive leadership. experience mapping, customer advisory boards, Master the end-to-end process of discovering, designing, developing, delivering, and managing products.
product. - Academic Director;
No. Module 16: AI and ML for Product Managers. McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation, Tami Reiss
Learn what you need to succeed in this role and what makes an outstanding product manager. Weve sent you an email with enrollment next steps. 
Discover how a company might grow product sales A distinctive cross-disciplinary approach puts the Kellogg advantage to work for you. Discover how a company might grow product sales through customer development, market development and demand expansion. Accelerate your growth: build an outcome-based partnership between Kellogg and your organization. at 12:00 AM, End:
Build on the strengths of your existing strategies and tactics to drive new growth. What methods will be used for grading and evaluations? Explore ways to leverage popular platforms and tools, such as Google Analytics.
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