Hopin's 2022 guide to best-in-class hybrid events: what they are, why they're important, and how to ensure they're successful. Lets take a look at five of the most influential marketing and tech conferences to see how they nail event design every single time: Date: September 3-6, 2019Location: Boston, MA. Take the website for EventMinded, a mental health summit for event professionals hosted by Hopin. Its so influential that it can decrease price sensitivity and boost revenue. During the event, you can use social media walls to capture and broadcast user-generated content from your event. Branded table throws/linen You have to understand your goals to reach them. By clicking this button you are confirming that you're a genius and that you want to receive cool emails from us. You might want to define an adventurous, innovative, serious, or fun tone of voice for your event, depending on your audience, the type of experience youre hosting, and what youre trying to convey. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Save time, stay organized, and feel confident you and your team are on the right track. Branded furniture & accessory design pillows, blankets, tables All of the above? When you can create a fun and exciting event, youll get your attendees doing your marketing for you! Social media. Logo. CES is where thriving consumer technology businesses gather. 
Lets take a look at some of these components in more detail: The name you use will be a key part of how your audience identifies your event and talks about the experience. Evergreen content is content that you can continue to use, and repurpose at a later date. In the Malaga Festival example (bottom right), you can see crowds of people flocking towards the typography. Brainstorm what your event stands for and how you want it to be perceived. Registration and ticketing. With a mix of top-notch speakers and relevant content, it has created an incredible community of friendly, enthusiastic, forward-thinking professionals. Its important to ensure brand longevity by making sure your event is held in the minds of the audience for weeks and months afterwards. Choosing the best technology so the sound and visuals are top-notch, Offering a personalized experience through an event app or AI, Providing ways to share the experience on social media through an event hashtag.
Having a solid promotional strategy and marketing pieces that look similar across platforms is key toa successful event. When thinking of swag to offer, ask yourself a few key questions: You could give out branded sunglasses at an on-site event in a warm place, or offer cover letter templates to attendees at a virtual career fair. Once on board, a partner could sponsor your event, which could mean more mentions on social media, or more merchandise to sell at your event. TED does this excellently with the tagline Ideas worth spreading. Promotional product & Swag designs Another popular keepsake for event attendees is the ticket. Guidebook understands how important event branding is to the success of an event which is why we enable users to fully personalize their apps with brand colors, logos, icons, and more. This isnt just about marketing collateral its about a lasting impression, which means business outcomes (think: money) and your brand reputation are both on the line. Use your brands unique personality to create custom banners, signage, decals, directional signs, and other graphics printed especially for your guests event experience. Great stuff, sent occasionally! Reinforce your event brand across on-site visuals like check-in signage, digital kiosks, venue maps, and stages. Click to view the Mentorship Programs full project, Graphic design for fun brands and memorable events, Click to view the Mentorship Programs full project. Flexible Learning. An events brand isnt one thing, but a combination of details. Hopin's Partner agencies who are experts in Hopin and can help elevate your events! Now you can begin to think about the tangible components that will help bring your event brand to life. The more recognizable you make it, the more memorable the event. Event emails. Print & digital invitation
You need it to help you stand out, convince your target audience to register for the experience, and build memorable, positive associations for attendees. By keeping consistency in your messaging, youre showing that you are reliable and true to your values. Branding is the process of giving meaning to a product the product can be just about anything, a physical product like an iPhone, a service, a city, an event, etc. Gift of Life Transplant House hosted their annual fundraiser with An Emerald Affair theme. To start, youll want to establish the core pieces of your event branding puzzle: things like event name, logo, brand story, color palette, slogan, typography, voice, and imagery. It has to be something impactful that will resonate with audience members. So, when deciding on colors, you should think about how they will be applied in everything from emails to onsite signage. Want to learn more? Ultimately, we deliver bold and calculated design solutions resulting in long-term impactful impressions for our clients. Eventdesign is so important in buildinga uniform look across many platforms, its crucial in creating recognition for your event and potential attendees. Join event industry peers for a half-day summit dedicated to showing event profs how to become #EventProof. Aim for simplicity and minimalism in design and keep the message concise. Is your event a conference? Before your event, if it makes sense for your audience, use relevant social media channels to build anticipation and drive registrations by sharing branded content. You dont have to take a coding course to pull together a beautifully branded event website. Consider the thoughts and associations youd like your event name to conjure long term and what type of name will stand out in the crowd. A world traveler, Karina is also obsessed with Friends, coffee and has dreams of living in Colorado. For example, email platform Klaviyo hosted a holiday show that relied on the brands green-dominant color palette, but used a new, kitschy font to build on the holiday spirit. Still, each event creates a new and unique experience for the attendees. Similarly, think about how this event relates to your organization as a whole. Follow the steps in this guide to build solid branding for your next event and to knock the socks off your attendees, sponsors, colleagues, and competitors. Apparel Design Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. If youre hosting a hybrid or virtual event, your event brand will also take center stage in your virtual venue. Brochure Since inception, Superside has been a fully remote company, with almost 600 team members working across 57 countries and 19 timezones. Typography: Experiment with typography, keeping consistency with your brand font. Include an event hashtag so attendees can find, share, and discuss related content. An influential business partner could make all the difference when it comes to elevating your brand. Trust Superside with your next brand identity design project. Even if attendees dont know much about the agenda, the slogan gives them an understanding of the value theyll extract from a TEDx experience. Event programs Theyve evolved from an event where design was based mostly on the logo to a much clearer, easier-to-use identity system, as they realized people know where they are and theres no need to keep telling them. Superside is an always-on design company that makes design frictionless and hassle-free for marketing, sales, creative and product design teams. Event Agenda Encouraging your audience to take pictures at your event and share will really help to build your public brand image. Email design is an essential component that can make or break the success of an email marketing campaign. Try your local Rotary Club or Toastmasters. An effective event app design needs to represent the brand and offer attendees a personalized experience. Try completing this type of framework for your event. In this case, a slogan is a short phrase that conveys the essence of your event brand via a core message. Make sure theres consistency across your event communication and marketing materials so you dont risk confusing your audience, and even worse, missing out on valuable registrations. Join our community of 10,000+ who receive the best in design and marketing content, biweekly. How to Take Minutes for a Meeting (and why they're important), Fun Virtual Event Ideas for Team Building (that won't FEEL awkward), Upcoming GuideTalk - Providing Value to Sponsors with Guidebook 6|22. Who do you know that could help you market your event? The goal was to create a custom design and brand consistency for this formal event.
That means creating a custom URL that aligns with your event brand, so you can point people to yourcoolevent.com, versus yourcoolevent.websitename.com. Once youve defined the value of your event, youll be ready to explore how your event brand will deliver on this value proposition and start nailing down foundational branding elements. If youre providing food and drink to attendees, take it a step further by infusing your event brand into the experience. What are the benefits for them? Include clear CTAs and intuitively lead visitors to the next step in the registration process to help increase the conversion rate. Why should people choose you? However, design plays a vital role too. What is your audience going to get out of attending your event? By thinking about these kinds of questions you can be sure to create a brand for your event that will connect with your audience by meeting their needs for entertainment or information. Whether its a company event, national conference, or a local fundraiser, Sprout Studio can help youcreate the branding for your event and carry it throughout your visuals. What is your one-line elevator pitch? The colors, representing women technologists across a spectrum of race, age, sexual orientation, and ability, form an arrow pointing upward, signaling positive change within the tech industry. 2022 Tulip Tree Studios. Colors, fonts, and graphics. Creating your online identity is as much about promoting it as it is about developing the event itself. Naming conventions. Wall & floor clings Join us for the inaugural virtual summit to recognize, celebrate, and elevate the professionals behind the experiences that define us and make the world feel closer. Event website. Its now easier to understand and use in different circumstances. Think twicebefore heading to Microsoft Word to design some posters and/or using an image you found off Google. We really appreciate it. Event branding is an exciting opportunity to present a cohesive story and experience across many touchpoints. Deploy your branding and apply best practices, Explore how technology can support your event branding. Date: January 7-10, 2020Location: Las Vegas, NV. Storytelling, creating a community and delivering an unexpected experience through creative design, entertainment and quality all contribute to positive after-event feelings. Sign up now. Building partnerships for events is ultimately about extending your reach. By asking for an endorsement, youre building trust in your brand if the quote is from a key influencer. Hashtags. LAST CHANCE! Guidebook apps, for example, enable a high level of customization to fit your events brand. Talking about your journey and how your event was created can provide trust from attendees and they are more likely to buy into your vision, and perhaps buy tickets for your event. Learn UI Design Basics and Figma Fundamentals Level up your skills with our interactive courses and workshops, Icons, Illustrations, Patterns, Textures, Procreate, Affinity, Photoshop, InDesign. Place cards The new logo also has a more modern feel with a somewhat condensed, sans serif font that offers full flexibility in its usage. So lets take a look at some of the main aspects of conference event planning and see why design is fundamental to engagement and differentiation. Name tags are an important piece in most event branding. Want to learn more about hosting and marketing events? Even though it is hosted by Hubspot, the conference has a brand identity of its own. Handout template Choose the colors based on your established color palette and aesthetic for your event spaces (both in-person and virtual). Be consistent, have a bold and striking visual identity, communicate in a way thats true to your values, and create content that encourages engagement on social media.
Your event website is the core promotional asset for your event. Your brand is made up of the following aspects: Defining these brand elements are important, as theyll be used as the basis of all your promotional material and help build recognition for your event. Learn the latest best practices and stay ahead of industry trends. Why we love it: From top-notch speakers to a sleek mobile app and the iconic #INBOUND backdrop, each asset feels part of the same universe. To do this, you can change background images, header images, and profile photo to reflect your upcoming event. Pay attention to colors, design, and style when picking out decor and consider whether it compliments your branding. Your Online Ticketing Handbook Use your branding elements, including fonts, colors, and graphics to align your emails with other digital platforms. Leading up to your event, use your social media channels to highlight your event. What comes to mind? Why we love it: MozCon has a powerful event identity defined through their simplicity. But its not just about why you think your event exists. They start with a clear vision and are the result of thorough planning and excellent execution. You might also want to whitelabel your event URL.
You can be sure youre not the only conference targeting your audience. We design custom event graphics that capture an exact feeling and produce tangible results for each client. Custom icons can offer your app a cohesive look and match the brand identity. If someone your audience trusts and likes endorses your event, then youll find it a lot easier to increase ticket sales. The Web Summit homepage (below) is a good example. According to an SDL study, 60% of millennials expect a consistent experience from brands across mediums. In marketing and tech circles, theres always been a lot of hype around events. Its well known that visual content on these channels creates more engagement than text based content, so to establish your presence and build your brand, Canva is a good place to start. All Rights Reserved. Your event brand can live forever with take-home goodies distributed to event attendees or contest winners. In order to really impress youve got to come up with a great name for your event. While it can incorporate or pull elements from your organizations logo, it should be unique. They always listen to feedback and come back with improved design elements the year after. We need your phone number for the demo. Flexible Learning. Download our free Event Budget, Event Brief, and Run of Show Templates to make planning your in-person, hybrid, and virtual events easy. Your event look doesnt have to match your organizations everyday branding. Dont forget to make sure the name youre going for hasnt already been used or cornered by another organization. Make this easier on yourself by looking for event technology that offers email and marketing tool integrations, so you can easily duplicate branding across all touchpoints and track data on marketing performance. Now cut that in half, refine it a bit, and youre creating your event tagline. Your attendees expect to be dazzled, so you need to offer them an astounding experience. Your audience is here for the experience. Event organizers recognize how powerful social media can be, before, during and after an event. Wed like you to meet Agent creating posters and flyers for your event, Boost Your Guest List: 30 Industry Hacks From Professionals, How to build hype for your event using Facebook. Simple, yet effective. Karina Ionescu is a writer based in Bucharest, Romania. To create strong event branding, think about your organizations brand identity, but with a little something extra. With the audience top of mind and a clear understanding of your event brand, design can also be a way of escaping the been there, done that feel that annual conferences can sometimes leave. 25% discount to our 4 week Intro to UI Design course expires on August 2nd. Bring in the color palette, imagery, and banners, from the registration page to make the digital attendee experience come alive. Motion graphics make marketing more engaging. 40% of marketers believe email marketing is the most effective event promotion channel. With award-winning customer service and world-class design, Guidebook is the trusted mobile guide provider. Our intuitive platform makes it easy for anybody to create a mobile Guide for any occasion. How to Create a Successful Event Marketing and Promotion Plan, And strong branding supports marketing and advertising. This is a visual shortcut to your event brand. Event graphics that are engaging enough to stop mindless scrolling are a must. Events are all about creating an amazing and memorable experience. Videos can add dynamism and effectively capture the events vibe, while a countdown can help build up anticipation. There are two common mistakes companies usually make when putting together a conference. Introduce yourself to new clients with Pitch. The Better Brand and Content Virtual Summit. The goal was to catch the eye of prospective attendees, event participants, and donors. Your audience is at the heart of your event and will be the driver of why youre producing an event, and in turn, your event branding. Event branding includes the event logo, colors, and imagery, and also has grown to include larger messaging elements that speak to the objective of an event and what attendees should expect to gain from the event. To achieve an event brand, these elements should come together in a cohesive experience across all of the events touchpoints, including the onsite look and feel, as well as event marketing elements and the events digital presence. Remember that in order to leverage your event, all bases must be covered branding your event needs to integrate both online and offline communications. You have to nail online ticket purchasing; the ability to find event details like location, schedule and a venue map online; and quick entry into the venue without huge lines or overcrowding.
Learn about our Certified Agency Program and the benefits of partnering with Hopin! A PR strategy will help you identify the stories in your business and will help you gain that all-important exposure for your event. Portfolio projects. Beyond digital deployment, an on-site or hybrid event has endless potential for physical event branding, from banners and beverages to tickets and toilet paper. To accomplish this, many events have an identity of their own,which often looks similar to a logo. We designed colorful, branded posts using local models to promote this important fundraising event. Delivering a cohesive brand experience is rewarding for your audience and your business. To do this, pick brand elements that resonate with your audience and speak to your messaging. Social media is where most people spend their time online. So by creating a brand that promotes who you are, you can gain trust, build loyalty and gain exposure from those who resonate with your message. No one wants to wear those sticky generic name tags that fall off half the time. Take TEDxs slogan: Ideas worth sharing. This phrase quickly indicates to the audience that TEDx will expose them to interesting, thought-provoking ideas. This is one of the main elements that creates a common visual branding thread and reinforces your event theme. They'll associate it with what your event stands for, so creating this visual to represent your event is key. We used event branding and details to reach our target audience and boost ticket sales. Date: July 6-8, 2020Location: Seattle, WA. Your branding tells a story and says a lot about your business. Relevant, straightforward content and design create a sense of urgency. PowerPoint presentation template Lets look at the common elements. Reward loyalty by offering discounts on future events, and consider offering bigger discounts if several event tickets are purchased. For Harmony Area Community Foundation, the goal was to attract local residents to the annual event through an engaging ticket design. We cover what a brand package includes, plus premium add-ons. Inbounds brand is strong, easily recognizable and gets better by the year. 60% of millennials, surveyed in a study by SDL, expect a consistent experience from brands whether online, in-store, or across other platforms. By building a strong brand that works across all of your communication channels, you share a cohesive message about the core components of your business who you are, what your event is about, and the benefits your audience will get by attending. Your attendees have interacted with your event virtually, now its time to bring your brand into real life. Email template design This makes event branding so critical to the growth of your event and your business. To bring your brand to life, an easy and cost effective way is to create visual content for the key social media channels Facebook, Twitter, Instagram. Produce professional, high-quality streams with ease. This was no different for the Studs, Struts & Stilettos magazine ads. Creating a tagline for your event can be tricky, but if you have a clear sense of your brand, youll be able to create one that follows your mission (why your event was created) and your values (what youre all about). Ever wondered what you could achieve in a day if only you could shed monotonous and repetitive tasks? Do that and youre going to fall in a big pile of forgettable and bland. Putting together a successful conference starts and ends with the attendee experience in mind: creating an awesome event that people will choose instead of the other ones out there; crafting a strong brand identity, yet reinventing yourself every year, so the attendee doesnt get bored eventually. 48% of event attendees find in-person interactions with brands more valuable than 2 years ago, according to a study by Live Marketing. Try it now, free! (A moment of appreciation for our overworked spam filters.) Laneway Festival created a fantastic and unique package to create a buzz around their festival. Why we love it: Web Summit has a varied audience. The furniture and decor also play a role in creating an onsite experience. 25% discount to our 4 week Intro to UI Design course expires on August 2nd. Your event branding has to work hard for you. Make sure your brand elements are cohesive. Event app. Get event planning emails you actually want to read! Clutter is a turn-off in event app design. Is your event meant to be educational, fun, technical? Its something tangible that tells the story of the event and has the ability to make a lasting impression long before the actual event date. Read more about Hopin's January 2022 product updates that help with simplifying event creation, optimizing the attendee experience, and enhancing event production, expanding tech integrations. Your event brand will influence how attendees perceive your event throughout the event lifecycle from the moment they see any promotional materials to the final post-event email. For an event, using a hashtag can really ramp up your exposure, by pulling in more potential customers that are searching around that particular phrase. It lasts 10 days and includes networking, learning and discovery. Maintain company culture in a hybrid work environment. This draws attention to the event in a clever but subtle way. Inbound is one of the top annual marketing conferences out there. Event branding is the process of giving meaning to your event by creating cohesive elements that identify and differentiate your event from others. Build excitement for attendees by a slow reveal of itinerary or speakers, and youll be sure to get everyone talking about your event on social media. Your event brand should be built around one question: Why does your event exist? Minimize the gap between online and offline through a consistent, cohesive brand image by delivering a 360 experience where the online (event website, landing pages, event email marketing, event app) and offline (banners, posters, stage, swag, flyers) complement each other and blend harmoniously. Before you can create your brand elements, its important to first understand who your audience is. For example, if youre a festival owner, a great endorsement would be from a well known DJ, who would help encourage ticket sales by describing your event as a must do for the festival season. When people think of your event, they will immediately associate it with certain colors, fonts and other design elements, but also with its personality, atmosphere and aesthetics. To do that, your audience needs their pain points addressed first. They are a great way to elevateyour attendees experience with custom name tags. Custom Gobo Social media creative assets (<3) The intent behind your event should play a role and help guide your events branding. Let me repeat, brand experience is important. Dribbble is the worlds leading community for creatives to share, grow, and get hired. Live Mentorship. To achieve an experience that will leave attendees wowed and ready to take action, its important to create a strong event brand. Fill out this form to start a conversation with a Hopin team member about your events and get your questions answered. You'll learn how industry thought leaders are engaging distracted audiences and discover innovative ways to gather. The most up-to-date marketing news & information delivered right to your inbox.
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