Setting goals from the moment you start working on your corporate events definition will ensure that you have a benchmark on which you can measure your success. However your brand doesnt have to be tropical to be strong. And presto! You should have the option of branding it the way you want. 
While this can be useful for annual events (like user conferences or summits) it can be a real life-saver when it comes to event series (like recruiting events or roadshow events). If youre planning a serious conference, speak professionally. To ensure sponsors get the most from their investment, here are some creative branding ideas you could recommend. From the event organizers perspective, sponsorships help bolster budgets, bring credibility, and provide additional resources that may not be readily available without the sponsor partnership. Essentially, corporate events are any experience sponsored by your company. Make sure that the place youre sending the reader (probably your events registration page) is also reflective of the email design. How do you plan on making your booth stand out? Not only will this help you in solidifying your event brand, it will also make it easier to track and analyze discussion about your event. Giving people a chance to win an in-person competition when they tweet a branded hashtag. And for good reason. This means that similar to your event website, youll want to showcase event brand colors, fonts, logos and themes in the design of your email campaigns. Event marketers use email marketing to directly reach out to prospective attendees, potential sponsors, speakers, and partners. For example, Bizzabo co-hosted an event with On24 called Experience This! All rights reserved, Create engaging, personalized experiences, Create inspiring experiences for clients and employees, Foster connections with students, applicants, and alumni, Drive value for your members with impactful events, Join an ecosystem of agency, services, and technology partners, Create targeted events that drive business outcomes, Host personalized events that bring teams together, Present pre-recorded or live webinars that engage and educate, Manage large-scale events from a single platform, Riskalyze Partners With Bizzabo To Bolster Event Experience, Get everything you need to build your event experience strategy, Hear from the best and brightest Event Experience Leaders, Maximize the business impact of your in-person, virtual, and hybrid experiences, Share feedback, learn best practices, and more, Expand your skills with curated courses built for event success, Experience a Bizzabo event live or on-demand. Your event logo may be small but the more you use it in creative ways, the mightier it becomes. Event personalization is a methodology of delivering unique experiences to each attendee rather than building an event that caters to one. Tone of voice, brand guidelines and wording types for social posts should be explored and agreed upon in workshops or team meetings when discussing other elements of your content calendar. The analytics company, InsightSquared capitalized on their Boston roots by hosting their first user conference at Fenway Park: And Apple of course is known for their sleek and simple design: Note: If youre hosting a trade show, your branding options may be more limited to make room for all of the vendors that will be in attendance. A social wall is also a great way to allow sponsors to announce giveaways, rewards, and contests through a mix of full-screen announcements and live tickers displayed throughout the event. But dont let that keep you from taking action. is a methodology of delivering unique experiences to each attendee rather than building an event that caters to one. From the event organizers perspective, sponsorships help bolster budgets, bring credibility, and provide additional resources that may not be readily available without the sponsor partnership. Emails to attendees thanking them for coming. It helps attendees buy into your brand promise and allows them to feel they are making a statement about themselves by their very participation. In addition to the access to attendees and new markets, one small advantage of sponsoring an event rather than hosting an event is the flexibility.
Some event software offer the capability to track and analyze social media data for you. Some event success software, like Bizzabo,enables you to create event website templates to use when building future event sites. Events that are open to the public increase your exposure to potential customers and demonstrate what your business has to offer. Our Virtual Attendee Hub also is completely customizable to your brand, allowing you to communicate your event's message clearly to your attendees. Hosting the right corporate events can elevate the effectiveness of your brand and demonstrate that you have the credibility to be right there at the top of the pack with the leaders in your industry. Projection mapping offers a far more dynamic range of display options, letting a brand come to life across three-dimensional surfaces and objects. Dont make them wonder why your event website features Comic Sans when your company font isGotham. The same is true of events. Copyright 2022 Cvent Inc. All rights reserved. When creating your event website branding you will want to keep the following in mind: One example of a great event website design is GitHub Universe. The keep it simple rule also applies to your Call to Action (i.e. Different screens have different resolutions and what looks good on a mobile device might look fuzzy on a large monitor. This means that its important to know what you want to accomplish from day one. If your event has a logo and your company has a different one, put both on the website. If youre looking for some more event design tips download our. The more creative you are, the more likely attendees will share images of your brand across social media. 
As David Title, Chief Engagement Office ofBravoMediaputs it: As long as your event is not in a sun-drenched environment, there is nothing that gives you the same bang for your buck as projection mapping. 
At the same time, events have a measurable ROI. what action you want the recipient to take after reading the email). It should be as simple as Register Now! making it very clear to the reader. With Cvent's event website tool, you can create a branded website without even knowing how to code. This can be done both through digital branding (event websites, event apps, event email marketing) and through onsite branding (event booth, swag, cupcakes). Share the event branding with sponsors, speakers, and other teams within the company and propose joined-up promotional ideas to ensure that you are taking full advantage of their wide networks. While your event brand should reflect your organizations brand, it can (and should) have a brand of its own. And they can even be interactive! This means that similarly to your event website, youll want to showcase event brand colors, fonts, logos and themes in your email marketing design. Having email templates that you can duplicate and tweak for segmented audiences is going to save you a lot of time. An appreciation event supports employee engagement. Its hard to pass up free. One example of a great event website design is. All of the events that we have reference so far on this list do a great job of of this. Different event typeslike conferences and roadshowsmay lend themselves to particular designs. Thats one of the reasons why things like knowledge bases and authority articles are becoming a more common component of marketing. so that it is completely on-brand can be a time-intensive task. What are the fonts, colors, logos and themes of your event? SME has a rocking brand. To tie it all together, here are some final things to keep in mind. Attendees not only actively seek-out an events app, but they also expect every event to have a mobile event app that features both rich content and branded functionality that will enhance their attendee experience. The majority of event marketers believe that email is the most effective channel for promoting events. The quickest way to someones heart is through their stomach. Take a look at the following statistics: Consider Apple: When you think about this tech giant, a handful of ideas most likely come to mind. To begin strategically thinking about event personalization, ask yourself: What are they looking to get out of an event? While you may be able to add in lots of graphics, sidebars, and design, keep it simple. These days, the average corporate events definition is changing. #CventCONNECTEurope. Streamlined. Today, were going to go beyond the venue, the entertainment, and even the hors-doeuvres at your corporate events to discover how these offline experiences affect your brand. Your relationship to your prospects, customers, partners employees. Below is an example of the twitter handle for INBOUND 2019. Once these prospects have signed-up or registered to your event, email will remain a primary communications tool, at least until everyone has downloaded the event app and begun engaging with app notifications. Creating an interesting social media campaign with catchy and innovative hashtags and displaying the user posts on the online feed makes attendees feel part of a tightly structured exclusive group. Given the important role that email plays in the build-up to your event, the events branding will need to be incorporated into any email marketing template. For instance, the companys logo is orange: So, you can guess what the colour theme of their content marketing world conference is each year too: By implementing their brand colours into their corporate events, content marketing world created a consistent link between their online identity and their offline experiences. Some services, like. To begin strategically thinking about event personalization, ask yourself: By reviewing these questions, you can start to pave the way for an attendee-centric event brand that feels authentic and cohesive. As great as digital marketing is, it still doesnt compete with those face-to-face experience you get with the help of a corporate events specialist. There is so much you can do with AR and VR. Your food, drinks, dcor, and anything else crucial to your corporate events should match the identity youve established for yourself. As David Title, Chief Engagement Office of. Aside from the design elements that we discussed above (fonts, colors, logos, themes), the accoutrements that you choose will have an impact on your onsite event brand. Make the main information the star of the show. You can also set up sponsored tweets or Instagram posts depending on where your audience exists. Are you hoping to generate more awareness for your company, or do you just want to attract the attention of potential partner brands? Digital signage, touch screens, furniture, tv screens, whether or not laptops are out, how your swag is arranged.
You dont necessarily need to have the budget to deck your own exhibition hall with greenery if you want to bring your brand back into your corporate events. Thats why our all-in-one events cloud includes a comprehensive email marketing feature that *drum roll please* includes email templates. With a little planning and the right branding, your corporate events could be the talk of your niche for years to come. The event website should be an extension of the brand the event is for and not a completely separate entity. Aesthetics. Content asset variety is important in order to stand out, increase reach and drive engagement. Still, you have plenty of options. Events are an essential part of your brand strategy for several reasons. Design surveys that give you insights on a multitude of attendee experiences. High-tech gadgets like USB chargers or pocket-sized drones. B2B companies invest in. Its all about making sure that you dont forget about the importance of consistent brand, just because youre in a different environment. Corporate events are all about being active in your industry. Throughout the years, Salesforce has focused on building a brand that sets them apart as a digital selling trailblazer. Make sure the logo used is high resolution you dont want a grainy logo to be the first thing a potential attendee sees. Your delegates will thank you.
These are all descriptors that could also apply to the Apple brand itself. Later on well look at more specific examples, but right now lets focus on the big picture. If you were to use a website-building service like WordPress or Squarespace, your site would come with a WordPress or Squarespace branded URL.
Its no secret that todays customers want to connect with companies that contribute something to the world. Fresh long-form content will improve the sites SEO, drive attendee engagement and help build your social following. It doesnt need to be the biggest element on the page, but it does need to be there. Maybe people normally think of your company as the fun sales technology company while at the same time they think of your event as the fun, Wild West-themed user conference. Make sure that its unique, meaningful, authentic and consistent across every attendee touchpoint. These are stand-alone, not-to-be-missed experiences but if you scratch the surface, the companies who organize them are clearly visible and their brand values are seamlessly aligned. You could offer branded candies, like Google sometimes does: To sustain the momentum of a great event, its important to nail the post-event follow-up. While decorating everything in your brand colours and spraying your logo as far as the eye can see will help, you also need to think carefully about the venue youre going to choose. According to a study conducted by Event Manager Blog, over 40% of event planners use event apps. On top of that, Apple does a great job of maintaining their brand across their websites, ads, retail stores, products and every aspect of their events. Dont forget to integrate a social share widget on all your marketing communications, including emails and web pages, to make sharing a single-click task. The thing about relationships, of course, is that they always start with a conversation. Team up with corporate events companies to promote your events on as many different channels as possible before the day. A WiFi branded sponsorship package allows a brand to get in front of every attendee who logs on. What better way to help your customers, stakeholders and investors understand the value of your brand, than to let them experience it for themselves? Since there are so many different types of corporate events, there are also many unique goals for each experience. Projection mapping fit uniquely designed light presentations to the architecture of your venue to create stunning displays. As part of your email signature, embed a link to your events registration page and use the brand logo to make it stand out. Having an event hashtag will make it easier for people to talk about your event, while having a. will make it easier for people to learn about your event. Branded photo stands are a great way to provide more visibility of your sponsor names and logos. What content and speakers will be the most engaging? Instead of focusing on a whole event you have your booth and the turf that comes with it. This could take the form of a promotional highlights video, positive attendee testimonials, photography and feedback form results. The more a brand promise resonates with event attendees, the more theyll buy into what your event sets out to deliver. We knew we had to turn SAPPHIRE NOW outside in, and in order to do that, we needed to be customer-first and outcome oriented. hbspt.cta.load(318095, "f3ba919f-7e5f-41ac-b32f-2edcd7805955", {"region":"na1"}); Editors Note: This post was originally published on January 12, 2019 and has since been updated to include the latest developments in the events industry. You can see how the site incorporates the company colors, fonts and shapes. By reviewing these questions, you can start to pave the way for an attendee-centric event brand that, For example, Bizzabo co-hosted an event with On24 called. Search destinations, manage bids, determine availability, and quickly build eRFPs. It is essential that you clearly communicate your brand here. You have an on-brand website template that you can build-off for future events. Think past the default and try to find a font that most closely matches your standard company font. Although the conference is a corporate event, with a lot of professionals attending, its all about having fun. Your event website, social media, and event email marketing campaigns all represent valuable opportunities for communicating your events brand. This means that similarly to your event website, youll want to showcase event brand colors, fonts, logos and themes in your, When it comes to on-brand event email outreach, few can compete with the the team at, Youre going to be sending out a large volume of templates. If the resolution of the image you plan to use is not high enough, it might be better not to use it altogether than to risk providing the visitor a less than perfect viewing experience. Similar to white label event apps, a white label URL is personalized to your unique needs. Their annual Worldwide Developers Conference is known for its creative sessions, streamlined design, hip entertainment and modern innovations. Today, some of the most significant business events feature everything from exclusive releases to celebrity appearances and more. Discover what content commands the most engagement on each of your social media platforms against each of the themes, objectives and key moments included on your content calendar. Create a draft of your event venue layouts, and decide how you can incorporate branding elements smartly. In a more recent study that we conducted, over 80% of the participants that we polled said that they use an, If youre using an event app, chances are that youll want it to represent your brand. You have an on-brand website template that you can build-off for future events. Today, event apps are big. This will improve your reach and give you access to a wider audience. In fact, in 2017, the event included a concert from Alicia Keys and Lenny Kravitz. If youve staged the event before, tap into existing content assets in order to show this years potential attendees the excitement, atmosphere, and quality from previous years. Although the event is officially produced by HubSpot, the marketing automation software company and the INBOUND have gone to great lengths to make INBOUND its own brand. A brandedsocial media wallis digital signage that is essentially a feed of aggregated live posts from various social media channels such as Facebook, Twitter, Instagram, and YouTube. Brainstorm and decide on one hashtag for your event and push this hashtag on all of your event collateral and touchpoints. in Boston. To get the most out of your ideas for corporate events, you need a promotional strategy that drives attention to the experience before it happens and keeps people talking about it afterwards too. If you enjoyed this article, you might enjoy these too: How to restore your sparkle after a brand crisis, The eco has landed: Your guide to green branding, Sowing the seeds of success with evergreen content, Take note of audio branding for business success. Complete solution for virtual, in-person, and hybrid event success, Connecting planners to venues and vendors for remarkable events, Solutions for group and transient business, Engaging, interactive virtual experiences, Manage a preferred hotel program like a pro. An event registration solution allows you to set up and maintain consistent branding across your emails, registration page, and mobile event app. Use it as part of the event lighting by projecting it onto the dance floor. A successful app is one that encourages in-app engagements, which drive in-person actions such as attendee networking, session interactions, or an increase in future event registrations, revenue or other important ROI metrics. Think about the kind of reputation you already have and the venue that will fit with it. Your consumers want evidence that you care about more than just profit and revenue, and you can show them that you share their values through charity events. You also cant go wrong with a well-designed pen or notepad, or even an exceptionally fashionable pair of sunglasses. Customer resources for suppliers and venues. The event catered to B2B marketers looking for inspiration and ideas for building great online and offline experiences. Shaping how attendees, stakeholders, and sponsors remember your event and what values they associate with it is vital to the growth of the business and long-term appeal of your event marketing. Notice how they are plugging SMMW at the top of the page. Hip. Its your event and your website. (, 60% of US millennials expect consistent experiences when dealing with brands online, in-store, or by phone. In a more recent study that we conducted, over 80% of the participants that we polled said that they use an event app for their event strategy. A simple guide, Exploring Lindt chocolate logo history and Lindt meaning, Celebrating the Bobbi Brown logo and history. Some services, like Tint, offer the opportunity to feature conversations that target a specific hashtag or keyword. Swag gives you the the very real opportunity to spread your brand to households across the globe. Keep your ideal customer as well as your companys branding in mind when writing copy for the website. All rights reserved. Heres a glimpse at their website. While the choice is ultimately up to you, having a white label URL will help you provide your event attendees with a seamlessly branded experience. Check out these. While this can be useful for annual events (like. Ideas for questions to include in your post-event survey: Find more survey questions to ask your attendees, sponsors, and stakeholders here. Streamlined. Videos from the event published on social media and your website.
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