Less than a week ago, Twitter and Instagram were set ablaze when shoppers noticed a haunting symbol on one of Sheins latest offeringsa swastika pendant. ", "We also formed a product review committee with staff from different cultures and religions so a mistake like this doesn't happen again," the site added. The brand highlighted that the Nazi swastika has a slightly different design: it is pointed clockwise and tilted at an angle, but acknowledged the two were easily confused. It's important for us to acknowledge the disrespect that is committed here, and that action must be taken to remove this product from their line. Noor added that she would be reaching out to the head of brand and asked her followers to tag Shein in her comments and on its own page. Shein said it recently established a committee to review products to ensure a similar incident does not arise in the future. Thanks to @toobzz__ for bringing my attention to this. Less than a week ago, Twitter and Instagram were set ablaze when shoppers noticed a haunting symbol on one of Sheins latest offerings, In an official statement from the brand, they maintain that the item was, has symbolized spirituality and good fortune for more than a thousand years, The Nazi swastika has a different design; it is pointed clockwise and tilted at an angle. @sheinofficial, this is unacceptable, she said. Governor: Search for victims in Kentucky floods could take weeks, Ticket bought in Illinois wins $1.28 billion Mega Millions jackpot, In race for monkeypox vaccines, experts noticing a repeat of COVID, Conway advises Trump to announce possible presidential bid after midterms, Blinken urges Lavrov to accept proposal for swap of Griner, Whelan, Will Smith addresses Chris Rock slap at Oscars in apology video, Thunderstorms drench Southwest as water cascades from casino ceilings in Vegas, Mega Millions reveals winning numbers for $1.28 billion jackpot, Mega Millions $1.28B jackpot lures hopefuls to "lucky" California store. So, when instances like the Swastika necklace come up, how can these. In an emailed statement to The Post, Shein claims the $2.50 necklace wasnt a Nazi swastika, but a Buddhist swastika which has symbolized spirituality and good fortune., For the record, Shein was not selling a Nazi swastika pendant, the necklace is a Buddhist swastika which has symbolized spirituality and good fortune for more than a thousand years, a representative at Shein says. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. This is not the first time that #BoycottSHEIN has trended, and it wont be the last. Shein also has a history of producing designs inspired by indie designers; cranking out cheaper versions of their creationsto consumers who are most likely unaware of them doing so.
It's important for us to acknowledge the disrespect that is committed here, and that action must be taken to remove this product from their line. "As a global brand, we vow to do a much better job in educating ourselves on different cultures, religions, and traditions to ensure our diverse community is respected and honored. "The only thing we can do is profusely apologize and reassure you that we're making major internal changes so this does not happen again," it concluded. 2022 SheMedia, LLC. Shein has continuously improved their Curve line, with the sizing improving over the years to better align with standard US sizing and expanding to a US 22 in many items. Today in what the hell were they thinking, Shein has apologized for selling a metal swastika pendant necklace after online shoppers and social media users called for a boycott of the fast-fashion brand for promoting anti-Semitic Nazi paraphernalia. We made a serious mistake recently by selling prayer mats as decorative rugs on our site. THIS IS HIGHLY OFFENSIVE, Not only is it disrespectful but they once again renamed and stole credit from a whole faith this time, by failing to label it as a muslim prayer mat; which allows people to use it casually as a decorative mat., UPDATE: @sheinofficial has now removed most of these items from their website, which is what we wanted; however there's been no acknowledgement, statement or apology from them. If anyone has any ideas of what more we can do, DM me. We offer our sincerest apology to all whom we have hurt and offered, and hope we can earn your forgiveness.". But frankly, that doesn't matter because we should've been more considerate of the symbol's hurtful connotations to so many people around the world and we didn't. Sonobody thought about what the necklace would look like if it was simply flipped around? I will NEVER be buying from @sheinofficial @shein_us EVER again. Take this down. Who among us hasnt experienced a Shoppers High after snagging a particularly good deal? pic.twitter.com/huIq5aWFZM, Zara Pulls Clutch in Mexico After Claims of Cultural Appropriation, How to Fix Fashions Cultural Appropriation Problem, The Biggest Fashion and Beauty Controversies of 2019, WATCH: These Inclusive Face Masks Provide Functional PPE for Frontline Workers, Sign up for WWD news straight to your inbox every day. It also said it is pulling all religious items from the site. In 2017,plus-size influencer Felicity Hayward noticed a shirt from her Self Love Brings Beautybrand was being sold on Sheins website. Its a symbol that we will never ever be able to change, Holocaust survivor Freddie Knoller told BBC in 2014. Get browser notifications for breaking news, live events, and exclusive reporting. The Boy Scouts adopted it and the Girls Club of America called their magazine Swastika. : Coca-Cola used it. However, because we understand the two symbols can be confused, and one is highly offensive, we have removed the product from our site. Just days later, the brand is, Shein also has a history of producing designs inspired by indie designers; cranking out cheaper versions of their creations, to consumers who are most likely unaware of them doing so. "The Buddhist symbol has stood for spirituality and good fortune for more than a thousand years, and has a different design than the Nazi swastika which stands for hate but frankly, that doesn't matter because we should've been more considerate of the symbol's hurtful connotations to so many people around the world, and we didn't," the site continued. Sophie Lewis is a social media producer and trending writer for CBS News, focusing on space and climate change. And [as] one is highly offensive, we have removed the product from our site, it continued. In Hinduism, Buddhism and Jainism, swastikas are associated with luck and prosperity, and the symbol has been used across Eurasia for thousands of years. Shein has been criticised for a number of days over the sale of the product, which retailed at $2.50 (1.90), with Twitter users calling out the brands behaviour. @sheinofficial is also PROFITING off muslim prayer mats (janemaz/sajadah) by selling them as fringe trim carpets for people to use casually around the house. Next to the appeal of low prices, influencer marketing is probably one of the most ubiquitous forms of promotion these companies rely on. Last but not least within Sheins trifecta of marketing genius is their inclusive size range. Earlier on Thursday, @hereforthetea2, an Instagram page that highlights drama in online communities, shared a post featuring the necklace, which shows the "swastika" label and a clear image of the necklace on Shein's website. All Rights Reserved. This is the latest offensive cultural misstep for the fast-fashion retailer. Last week, Shein had to apologize for selling frilled Greek carpets that many online believed were Muslim prayer rugs. (@s.khadija.r) on Jul 3, 2020 at 3:25am PDT, Back in 2018, SHEIN found itself in hot water for allegedly copying the work of independent designers, most notably the Los Angelesbased indie brand Valfr. 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They would even send out swastika badges to their young readers as a prize for selling copies of the magazine, he says. In the case of Shein, Fashion Nova and many others, for free clothes, you are asked to publish videos and photos of yourself in the brands clothing. July 10, 2020 / 6:54 AM The only thing we can do is profusely apologize and reassure you that were making major internal changes so this does not happen again, the post continued.
The Boy Scouts adopted it and the Girls Club of America called their magazine Swastika. Premiere, A Breakdown of Beyoncs High-fashion Renaissance Looks, Front Row at Saint Laurent Mens Spring 2023, Pusha T, Futura, and More Attend the KENZO By Nigo Launch Party, 2021 Beauty Inc + Footwear News Virtual Wellness Forum, Guess Taps Gang Rehabilitation Nonprofit for New UpcyclingInitiative, Sportico Transactions: Moves and Mergers Roundup for July29, Guggenheims Long-Awaited Expansion to Spanish Nature Reserve Moves Closer to Becoming aReality. All Rights Reserved. I'll just leave these Twitter responses here. Influencer Nabela Noor, who runs her own clothing line Zeba, asked her many followers to call the company out for their sheer ignorance and blatant disrespect towards other cultures and religions., In addition to her anger about the necklace and the rugs, Noor was also angry at Sheins decision to sell South Asian style clothing modeled by white women and rebranded and renamed to erase its cultural significance.. We made a gigantic mistake by selling a product thats hurtful and offensive to many of you, and were so, so sorry, read the six-photo apology post. THIS IS HIGHLY OFFENSIVE, Not only is it disrespectful but they once again renamed and stole credit from a whole faith this time, by failing to label it as a muslim prayer mat; which allows people to use it casually as a decorative mat. On any given day, Shein has at least four to five discount codes offered to customers, including conditional promotions, student discounts, new customer discounts and the discount codes distributed to influencers to share with their followings. I didn't believe this when I saw it so did a simple search on their site. I have zero words. While some argued that the symbol stems from religions such as Buddhism and Hinduism, the majority of commenters disapproved and pointed out that it is now largely associated with the Nazis, who adopted the ancient icon in the 1930s as an emblem of their fascist regime. Just last week, the brand stopped selling religious prayer rugs as decorative tassel trim carpets after a wave of backlash. We are more likely to spend more money when coupons and discount codes are offered as incentives.
Ad Choices, Shein Apologizes for Selling Swastika NecklaceBut People Arent Buying It. In the month of July 2020, Shein sold decorative rugs that looked suspiciously like Muslim prayer mats. Popular influencer Nabela Noor also wrote on Instagram that she was "so disgusted by @sheinofficial's sheer ignorance and blatant disrespect towards other cultures and religions.". Start your Independent Premium subscription today. // Original Post: HOLY FUCK. . This content can also be viewed on the site it originates from. In Sanskrit, the ancient Indian language, swastikas do mean well-being, but when the Nazi party rose to power in the 1930s in Germany, they seized the symbol, turning the black straight-armed hakenkreuz, or hooked cross, into a symbol of hate, BBC reports. Shein has continuously improved their Curve line, with the sizing improving over the years to better align with standard US sizing and expanding to a US 22 in many items. Outrage quickly spread across Twitter and Instagram, with thousands of users expressing disgust with the company. Sorry, your blog cannot share posts by email. / CBS News. And, there it was., Another Update: BULLYING and HARASSMENT are not tolerated here. While major stars like Kylie will certainly profit from this kind of content (its been reported that she. Each email has a link to unsubscribe. Jennifer Lawrence Wore the Most Chill Version of a Corset Dress in New York City, 55 Mystery Movies That Will Keep You Guessing Until the Very End, Miss Universe Harnaaz Sandhu Drops Her Skin-Care Routine. I will NEVER be buying from@sheinofficial@shein_us EVER again. "This is ACTIVELY THREATENING to the Jewish community," one user tweeted. Shein Curve is one of the top searched terms on Google, and a search for Shein Plus Size Haul unfurls around 800,000 Youtube videos. When you get down to it, Shein and the rest of the Instagram-approved fast-fashion world have. By clicking Create my account you confirm that your data has been entered correctly and you have read and agree to ourTerms of use,Cookie policyandPrivacy notice. Get all the top news stories and alerts straight to your inbox. 2022 Cond Nast. Couture Fall 2022 Trend: SheerSensuality, E-Bikes for Sustainably Cycling, InStyle, How Westworld Season Four Blends Western, 1920s and Sci-fi Genres ThroughCostumes, Keke Palmer Wears Feathered Valentino Dress at Nope U.K. 2020 CBS Interactive Inc. All Rights Reserved. While we cannot say there is anything insidious about this practice, the sheer volume of influencers posting positively about this brand make it harder for theaverage consumer to ignore itand its easy for the companys failings to be buried under sponsored posts. The backlash was almost immediate: thousands of people took to social media to condemn SHEIN, demanding that the necklace be removed from its website and calling for other users to boycott the brand. This site is protected by reCAPTCHA and the GooglePrivacy policyandTerms of serviceapply. First published on July 9, 2020 / 6:47 PM. For quite some time now, the China-based fast-fashion company has been hot on the heels of the reigning queen of 100 New Items Everyday, Fashion Nova. for a single sponsored Instagram post) most influencers do the work in exchange for a few freebies. The Best Clothing and Beauty Deals to Shop During the 2022, The 20 Best Makeup Brush Sets for Every Level, The 20 Best Cocktail Dresses to Wear ThisSummer, Paul Sorvino, Actor in 'Goodfellas' and 'That Championship Season,' Dies at 83, 'Blonde' Official Trailer: Ana de Armas Unravels as Marilyn Monroe in Netflix's NC-17 Drama, Prince William's Rumored Affair Is Back at the Top of Twitter News Amid a 'Salacious' Anonymous Report, Brad Pitt Drops $40 Million on Carmel's Historic D.L. The Buddhist symbol has stood for spirituality and good fortune for more than a thousand years, and has a different design than the Nazi swastika which stands for hate, the statement continued. A post shared by SHEIN.COM (@sheinofficial). Copyright 2022 CBS Interactive Inc. All rights reserved. Fast-fashion companies are often the only places where plus-size ambassadors and influencers outnumber their straight-size counterparts. We made a gigantic mistake by selling a product that's hurtful and offensive to many of you, and we're so, so sorry.".
Brands like Shein, PrettyLittleThing and Boohoo use a common pull strategy (an advertising term) that motivates customers to repeatedly visit their web properties through the allure of via constant coupons and discount codes. On Thursday, screenshots from the retailers website surfaced on Twitter, showing a metal pendant necklace that appears to be a swastika, a Nazi hate symbol, for sale on their site. The uproar started after watchdog account @hereforthetea2 noticed the necklace and posted about it on Instagram to their 110,000 followers. Shein Curve is one of the top searched terms on Google, and a search for Shein Plus Size Haul unfurls around 800,000 Youtube videos. While one can appreciate a good deal on the latest fashion, its important to remain mindful when choosing what brands to support. 26 Cute Etsy Face Masks to Add to Your Rotation, Anita 'Lady A' White Responds to Lady Antebellum's Lawsuit Against Her, I think they always knew what they were gonna do., This 60-Second Hack to Make Your Face Mask Fit Better Is Going Viral. In 2016 Japan announced that the swastika 'manji' symbol, which was used to represent a temple on tourist maps, was going to be replaced to ensure the 'smooth implementation' of the 2020 Tokyo Olympics. In an interview with Jezebel, artist and designer Ilse Valfre noted that customers started sending us photos through Instagram and email, alerting us to the identical copies of our product.. While we cannot say there is anything insidious about this practice, the sheer volume of influencers posting positively about this brand make it harder for the, On any given day, tons of Shein ambassadors publish Shein content, all with glowing reviews of the brand. ", "STOP SHOPPING AT SHEIN," another tweeted. *A prayer mat is an important piece of fabric, used by Muslims, placed between the ground and the worshipper during their five daily prayers. The page for Shein's Metal Swastika Pendant Necklace" before it was removed from the web site. In his book "The Swastika: Symbol Beyond Redemption? Brands like Shein, PrettyLittleThing and Boohoo use a common pull strategy (an advertising term) that motivates customers to repeatedly visit their web properties through the allure of via constant coupons and discount codes. When you get down to it, Shein and the rest of the Instagram-approved fast-fashion world havea winning formula, the kind so powerful that evena Swastika necklace pendant may be forgiven and forgotten. Skip recommended stories carousel and go to main content. @sheinofficial is also PROFITING off muslim prayer mats (janemaz/sajadah) by selling them as fringe trim carpets for people to use casually around the house, Muslim activist Khadija Rizvi wrote in an Instagram post, A few have the Kaaba printed on them. DUE TO THE SAFETY OF MYSELF AND OTHERS, comments are now turned off. this is ACTIVELY THREATENING to the jewish community, writes one Twitter user. While the swastika symbol has origins in Hinduism and Buddhism, the symbol is synonymous with the Nazi Party, white supremacists and the persecution and killing of Jewish people during the Holocaust, which has led to the backlash against Shein by customers and influencers. This New Vegan Mascara Is the Next Best Thing to Lash Extensions.
Although she had spoken with the companys head of brand and felt as though they were moving in a positive direction, Seeing this today makes me feel sick to my stomach and question the authenticity of Sheins apology, she wrote on Instagram. To revisit this article, visit My Profile, thenView saved stories. Join thought-provoking conversations, follow other Independent readers and see their replies. I will NEVER be buying from @sheinofficial @shein_us EVER again. Registration is a free and easy way to support our truly independent journalism, By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists, {{#verifyErrors}} {{message}} {{/verifyErrors}} {{^verifyErrors}} {{message}} {{/verifyErrors}}. Shein, a company thats become popular for YouTube try on hauls, appears to be selling swastika necklaces?!!! 
On any given day, tons of Shein ambassadors publish Shein content, all with glowing reviews of the brand. I am livid. "Do NOT let Shein get away with this.
Get 34th Street's newsletter, The Toast, delivered to your inbox every Sunday morning. In an Instagram post that has garnered almost 100,000 likes, fashion influencer Marissa Casey Grossman shared a photo necklace with the caption: HOLY FUCK. StyleCaster is a part of Penske Media Corporation. This is a company that Ive bought from so much over the years and to see this is ABSOLUTELY disgusting, she writes. This isn't the first time they've faced justified backlash. "We made a gigantic mistake by selling a product that's hurtful and offensive to so many of you, and we're so, so sorry," the site wrote onInstagram. Some of the rugs featured illustrations of the Kaaba, one of Islam's most sacred sites, and mosques. Research has shown that coupons may actually make you happier. He formerly told the BBC: Coca-Cola used it. Influencer Marissa Casey Grossman, who posts under the handle @fashionambitionist on Instagram, pledged to never shop from the brand again. Fast-fashion retailer Shein is under fire yet again for selling an insensitive piece of jewelry. A simple Youtube search of Shein Haul returns over two million videos, a sizable number of which were created in partnership with Shein or feature gifted items from the company. "I am contacting the Head of Brand today and bringing this to his attention," she said. A few have the Kaaba printed on them. You can opt-out at any time by signing in to your account to manage your preferences. The question remains: How has Shein been able to sidestep these criticisms and thrive? I have zero words. We love all of you and hope you will stay with us.". According to Good On You, a platform that specializes in providing ethical fashion brand ratings, SHEIN provides insufficient relevant information about how it reduces its impact on people, the planet and/or animals, earning the retailer a we avoid rating. As a multicultural and global brand, we want to apologise profusely to those who are offended, we are sensitive to these issues and want to be very clear that we in no way support or condone racial, cultural and religious prejudice or hostility.. The plus-size community in particular has been very supportive of Shein and other social media-made brands for the simple fact that they create clothing we can buy. This behavior goes back to as early as 2008, when. The site pulled an item labeled "swastika pendant necklace" from its website after being slammed on social media for promoting anti-Semitism before issuing an apology Friday, stating that the listing was meant to portray a Buddhist swastika. Carlsberg used it on their beer bottles. Corporate organisations can be difficult to take down, but you can do your bit by: -BOYCOTTING THEM -RAISING SOCIAL MEDIA AWARENESS (can really make a difference) - SENDING EMAILS .
But its time we face the uncomfortable truth about Shein and other fast fashion brands: what we gain in trendy clothes, good prices and speedy delivery, we risk losing insustainability, cultural awareness and original design. This time, an Islamic prayer rug. They are a company based in china, which makes it more difficult to take certain actions, therefore tagging and raising awareness which will enable people to boycott them is the way forward until they take down the items, acknowledge and apologise. in case u needed another reason to boycott, : they are selling f--king SWASTIKA NECKLACES. I am livid. I am disgusted.
Then, of course,there was the necklace. @diet_prada "Metal Swastika Pendant Necklace Check out this Metal Swastika Pendant Necklace on Shein and explore more to meet your fashion needs! Wtf is wrong with this company? This is a company that I've bought from so much over the years and to see this is ABSOLUTELY disgusting. I personally admit that Ive shopped at Shein, and could point out their pieces in my very own closet. If 1,000 new items a day seems too good to be true, theres probably a catch. Traditional retailers were late to the plus-size fashion game, and many fast-fashion brands saw a ready and willing market and offered something plus-size women had not previously had access to: affordable and trendy clothing in their size. Luxury Luggage Label Globe-Trotter Ventures to Los Angeles for First U.S.Store. #shein #sheinofficial #muslim #prayermat #culturalappropriation #islam #china, A post shared by Khadija Rizvi (@s.khadija.r) on Jul 3, 2020 at 3:25am PDT, "To our community we made a serious mistake recently by selling prayer mats as decorative rugs on our site. Responding to the criticism, Shein promised to implement stricter vetting policies for all products and the creation of a diverse board of staff as a product review committee to ensure similar mistakes are not repeated. People of all sizes deserve to feel cute and fashionable, and if Shein provides options at an affordable price point, can we really blame shoppers for placing orders? This isnt what we call a metal pendant necklace, @shein_official. The brand apologized in a statement. THIS IS HIGHLY OFFENSIVE, Not only is it disrespectful but they once again renamed and stole credit from a whole faith this time, by failing to label it as a muslim prayer mat; which allows people to use it casually as a decorative mat. How, you ask? At Shein, you truly can buy anything. "Since it was brought to our attention, we immediately removed the products from our site and asked our vendor to stop selling to others. , which had been marketed as Greek carpets and were widely branded as "offensive" on social media. WWD and Women's Wear Daily are part of Penske Media Corporation. By clicking Register you confirm that your data has been entered correctly and you have read and agree to ourTerms of use,Cookie policyandPrivacy notice. . Very few public statements regarding the current controversy have been made by influencers who have worked with Shein in the past(which is not necessarily an admonishment of those influencers, as there may be contracts or other agreements at play keeping them from speaking out). Post was not sent - check your email addresses! Rhode Island bar apologizes for offensive Anne Frank meme on Facebook page, Nazi protesters show up outside young conservatives meeting in Florida, Some chutzpah: Students file complaint about anti-Semitism at CUNY. The mats some of which featured a picture of Mecca were sold with no reference to Islam or the importance of prayer mats in the religion, leading customers to accuse the brand of being insensitive to Muslim customers. But please believe that we in no way support or condone racial, cultural, and religious prejudice or hatred. This behavior goes back to as early as 2008, whenMexican indie label Valfre sued Shein for copyright infringement. I am so disgusted by @sheinofficials sheer ignorance and blatant disrespect towards other cultures and religions, Instagram influencer Nabela Noor wrote in a post, which she also screengrabbed for Twitter. Noor pointed out that this was not the first time Shein had faced criticism for offensive sales practices. . In an official statement from the brand, they maintain that the item was nota Nazi swastika, butthe Buddhist swastika, which has symbolized spirituality and good fortune for more than a thousand years. Their statement continued: The Nazi swastika has a different design; it is pointed clockwise and tilted at an angle. American charity, Stop Anti Semitism, also posted screenshots of the item, with the message: We demand that #shein IMMEDIATELY remove this item from their website as it represents the mass murder of millions.. All rights reserved. However, the brands journey to the mainstream has been plagued by controversy. Shein apologises and removes swastika necklace from sale, 15% off when you sign up to the New Balance newsletter, 10% off full-priced orders - Footasylum promo code, Additional 10% off all departments - GO Outdoors discount code, At least 20% off branded sports clothing at Very, Getaway Deals up to 15% off with Booking.com in July, Compare broadband packages side by side to find the best deal for you, Compare cheap broadband deals from providers with fastest speed in your area, All you need to know about fibre broadband, Compare iPhone contract deals and get the best offer this July, Compare the best mobile phone deals from the top networks and brands. 
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