Weeks went by and I never thought twice about reaching for it each morning. Sarah Moret founded Curie because she was frustrated with natural products that didnt work as well as the chemical-filled stuff. I wanted to use a natural deodorant, but couldnt find one that could keep up with my active lifestyle. Love that this deodorant smells like fresh flowers with a hint of citrus!!! As I was sitting down with inspiring entrepreneurs every day, I knew one day I would start something, I just didnt have an idea what it would be. Like a lot of good ideas, it was born out of my personal need.. I'm one of the lucky few that doesn't have to wear deodorant, but if I did I would want something natural that works as hard as I do, and I wouldn't want to smell like a pine tree. As a marathon runner with a demanding career in venture capital, she needed a natural deodorant that could keep up with her active lifestyle and couldn't find one. Ive tested this one out for months and can without a doubt say that its my favorite natural deodorant that Ive tried. It took about 10 months and 26 tries to settle on the right mix of baking soda, beeswax, coconut oil, cocoa butter, aloe vera, corn starch and glycerin, to list a few of the ingredients, for new brand Curies odor buster. Curie is an aluminum-free,natural deodorant made with simple ingredients that your body understands, like coconut oil, shea butter, beeswax, and baking sodaand it works! 
Get scrappy, build something on your own, and you wont have investors to answer to, she recounts. Everyday Makeup & Skincare Items From Sephoras . It was only natural for me to practice what I was preaching. Which is completely fine, but not what I was after. Share the post "Curie Deodorant Honest Review". I wouldnt have put out a product that didnt work for me because I thought I was the best test subject.. Like a lot of good ideas, it was born out of my personal need., As I was coming up with the concept for the packaging, branding and design, I opened up my medicine cabinet and went over to my friends houses and opened up their medicine cabinets to look at the products they had. Curie was founded in San Francisco by Sarah Moret. Start your day with Beauty Independents free daily mailing of top headlines in indie beauty, and gain the knowledge to help your business grow. Granted this has been during winter monthsI still feel confident that come southern summertime Ill still be using it. Stating this up front this review is in no way sponsored! 2022 Indie Beauty Media Group LLC. All Curie packaging is 100% recyclable, including shipping mailers, shipping boxes, deodorant sticks, and tubes.
When I finally got the formula right, I was literally skipping around my apartment. Isolates and synthetic ingredients are used in Curie scents primarily due to the irritating effects of essential oils, particularly on delicate underarm skin. All rights reserved. She was a badass that broke barriers. To further focus on Curies customers, Moret decided to forgo retail distribution and stick to a direct-to-consumer model at least for six months. Instead of a revenue goal for Curies first year on the market, Moret emphasizes her goal is to accumulate 1,000 raving fans who frequently reorder and recommend Curie to their peers. You know what I mean? 
I didnt feel the need to shower again before bed. Subscribe to our e-blast today to stay up to date with everything indie. Curie's signature white tea scent is light, fresh and feminine and smells heavenly :). Many Brands Have Spoken Out In Support Of Abortion Access. (Manufacturing, packaging, branding, etc. Eventually, Moret plans to raise a friends and family round of funding to support merchandise expansion. Moret has learned, for instance, that the majority of Curies initial customers are switching to the brand from conventional deodorants. Curie does not use ingredients known to cause harm to your body or the environment. The brands deodorants are available in regular and sensitive skin varieties. Bootstrapping has given me the opportunity to focus all of my attention on doing right by my customers. Like the previous natural deodorant I sampled, I gave my body time to detox and really see how this one would work. I use dry shampoo all the time, and Ive used one from CVS that is loaded with chemicals. This means that I could earn a commission from them. She spent almost a year developing the formula and launched Curie in April 2018. Natural deodorants tend to have an.earthy scent to them. When checking out it also gives you the option to add a smaller mini stick ($3) to your order for travel, your purse, gym bag, etc. If youre interested in trying Curie, you can score 10% off your first order through this linkand using the code atgreenwell! Curie comes in regular, mini (temporarily sold out) and sensitive skin formulas. All of these items are ones that I would personally (or already have purchased) purchase myself. I love that the brands name pays homage to French physicist and chemist Marie Curie, the first woman to win a Nobel prize, and the first and only woman to win twice. I wanted to use a natural deodorant, but couldnt find one that could keep up with my active lifestyle. A lot of the natural deodorants I had tested that were not working for me were, quite frankly, kind of ugly, and I wanted a product that would look just as beautiful on my countertop as expensive face creams and serums.. Ive always been passionate about health and wellness, and been an active person. A friend of a friend told me about Curie and I passed it along to Katie so that she could put it to the two+ STUDIO LB workouts a day in LA test. Signature scents are a blend of essential oils, isolates, and synthetic ingredients. Curie standards apply to Curie fragrances, not just product formulas. They will be my advocates telling the world about the brand and screaming from the rooftops about the product. To get the formula right, it turned into an art as much as a science, says Moret. Moret isnt in a rush to balloon Curies business. I was keeping my eye open for opportunities and spaces I could start something in, says Moret, a former investment associate at Crosscut Ventures, and finance and operations manager at Formation 8. Im ordering the small travel one to keep with me just in case I do feel the need for a fresh application at any point. Retail is in Curies future as well, and she points to exercise studios as possible venues for the brand. A girl has to have her options options, right? There was his beautiful, flawless bride and there was his pimple. In a lot of meetings, I would tell them, Why are you raising venture capital funding? Bootstrapping has given me the opportunity to focus all of my attention on doing right by my customers.
Steering clear of venture capital takes the pressure off of having to accelerate sales quickly. Curie has no idea that Im writing this post; Im just sharing my honest thoughts on a new(er) natural deodorant. The After graduating from Penn State, Mike Garrett worked in finance, but he soon found that his passion lay in float therapy. The feminine essential oils-driven fragrance and packaging pulled Curie together. 
A lot of them had pink and white tones. ), The Patch Parade: Personal Care And Wellness Brands Offer Lo-Fi Wearables Addressing Health Concerns, 5 Italian Indie Beauty Brands To Put On Your Radar, 5 Exciting Sexual Wellness Launches To See You Through The (Possibly) Impending Economic Slump, A Dozen Indie Beauty Trends Coming To The Fore In The Second Quarter Of 2022, NielsenIQ: Small CPG Brands Are Set To Gain Market Share As Consumers Increasingly Engage With Them, How Raw Sugar Living Became A $100M Brand Without Its Own E-Commerce Website, Indie Beauty Media Group Returns To Live Events With Adit Live, Expands Adit Membership Services. Rather than rely on her capital connections and amass investment to pay for Curies packaging, branding, design and products, Moret bootstrapped the brand, which is named for the French physicist and chemist Marie Curie, with $12,000 of her own money. size seems fair to customers for its natural ingredients. Shark Tank Air Date: 03/11/2022 Season 13 Episode 15. There are other brands that while I liked, they didnt really seem to check all the boxes for me. I run marathons and go backpacking. Sign up to our email newsletters to stay up to date on everything indie. The direct-to-consumer model allows the brand to manage customer relationships and learn about customer intricacies. Moret sought not to repeat their mistakes. Curies no-no list includes: Sarah is committed to reducing our environmental footprint in any way that we can. Curie started with clean, aluminum-free deodorant in 2018, and quickly grew a cult following because it actually works. This post on Curies natural deodorant has been a long time coming! I think theres a genuine need for a really great, delicious-smelling dry shampoo that can help power a busy womans days, says Moret. I know it may be because of the millennial pink craze, but these colors are soothing and look beautiful on a countertop, says Moret. I answer to myself and nobody else.. Ive always been passionate about health and wellness, and been an active person. In the middle of the day I wasnt frantic wishing Id used Secret and needing to re-apply. The really important thing about my formula is the specific combination of ingredients. Its high-end, not hippie-dippie. As much as my partners would say, Sarah, dont say that, I was encouraging them to not give up huge pieces of their companies. Copyright 2022 Lauren Boggi, All Rights Reserved. Throughout the process of creating the formula, I tested different suppliers, organic versus not organic, and tweaked the measurements of every single ingredient.
Why are you raising $1 or $2 million and giving up 30% to 50% of your company to do it? Shed seen many entrepreneurs misguidedly relinquish large chunks of their businesses and cede control to investors early on rather than proving their concepts without outside money and realizing the full upsides of their successes. Thats how I believe the business will grow, she says. and uses a blend of 100% natural essential oils for a subtle fragrance. Posts on Turquoise & Teale may contain affiliate links. If I continue to grow organically, the revenue will come.. Curie has been featured in The New York Times, Glamour, Shape, and more, and Curie products are sold in over 300 stores nationwide, including Nordstrom and Anthropologie. I answer to myself and nobody else.. All opinions remain my own. Katie loves that it's natural, contains no aluminum, smells great, and held up after two very intense STUDIO LB workouts. Curie deodorant is packed with only safe for you ingredients (bye bye aluminum, parabens and harmful chemicals!) Shes also learned that Curies deodorant price $12 for a 2.65-oz. Its fresh floral white tea scent is a departure from the sage and pine smells that Moret detected as dominating the natural deodorant segment. Curies deodorant stick container is pink and white with a marble pattern. Where Do They Stand On Parental Leave. I wanted fresh, subtle and feminine. I run marathons and go backpacking. What started as a fun side hustle quickly blossomed into a full blown business, now with a talented team of four and three product linesaluminum-free deodorant, all-over deodorant spray, and hydrating hand sanitizer. He first built For most of the past 100 years the leading bandage companies marketed their products as flesh toned. However, the bandages were all pale pink Tony Litwinowicz is an aerospace engineer who worked in research and development for helicopters, so it was a natural progression that he go on Every one of our products is Leaping Bunny Certified cruelty-free. She set out to perfect an aluminum-free deodorant apt for her armpits, but the perfect formula didnt manifest itself overnight. She foresees Curie stretching into body-care essentials fit for active women, and dry shampoo could be a logical extension. Curie follows the International Fragrance Associate Standards (IFRA) regulatory and quality assurance process, and works with their fragrance house to track research and guidance on a quarterly basis to ensure all existing and future scents are safe for use every day. Devir Kahan went to his wedding with a pimple on his face.
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